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Digital Marketing Training Program 

This Digital Marketing Training Program provides a detailed understanding about Digital Marketing concepts, strategies and implementation, including planning a website, website promotion, email and Search Engine Optimization (SEO) campaigns, Pay Per Click (PPC) campaigns and integrating digital marketing with traditional marketing.

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

Learning outcomes

• Create and/or improve a strategy for measuring and improving digital media effectiveness
• Review current approaches and identify areas for improving performance
• Search Engine Optimization (SEO)
• Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads
• Social media marketing tips and tools for Facebook, Twitter, Instagram, Blogging, etc.
• Online advertising including ad networks and behavioral targeting
• Optimizing website and blog content and copy
• Digital Marketing Strategy and Planning

Course content

• Digital Marketing Overview
• SEO – Search Engine Optimization
• Google AdWords – Search Engine Marketing | Display Advertising
• Google My Businesss – Connecting your business with local customers
• Inbound Digital Marketing Concepts and Implementation
• Social Media Marketing – Strategy | Blogs | Facebook | Twitter | LinkedIn | Google+
• Video Marketing – YouTube
• Facebook & LinkedIn Advertising
• Google Analytics – Track your success

Digital Marketing – an overview

A brief overview about digital marketing and all relevant set of activities:

1. Search Engine Optimization
2. Local SEO – Google My Business
3. Search Engine Marketing – Google AdWords

Display Advertising – Contextual | Behavioral | Targeted

1. Google AdWords
2. Facebook
3. LinkedIn
4. YouTube
• Content Marketing & Blogging
• Social Media Marketing

Lead Generation

1. Marketing Offer – Attractive / Relevant Offer
2. Landing Page – Offer’s details with form
3. Conversion Page – Thank you page
• Email Marketing – using icontact.com
• Video Marketing – YouTube
• Responsive Design
• Google Analytics

Search Engine Optimization

• What is SEO?
• Why SEO?
• How Search Engine works?
• Google’s Algorithms
• Does SEO take time to see results?
• 21 SEO Tips that every website owner, designer, blogger and content writer need to know

Keyword Research

1. Creating Content Hierarchy first!
2. Brainstorming – Think and discuss them!
3. Google Suggest
4. Related Searches
5. Google Keyword Planner
6. Keyword Tools
7. Google Trends – Finding Search Trends | Most Search Terms
8. How to translate keywords?
• Organizing the keywords
• Writing Headlines (Page Titles) with examples
• Writing Summary (META Descriptions) with examples
• META Keywords are no more!

Optimizing Page Content

1. What is keywords stuffing?
2. Optimizing Page Content (body)
3. Good Examples
4. Related Posts / Products
• SEO for Images

Structuring the Content

1. SEO-friendly Domain Name
2. SEO-friendly URL Structure
3. Plan your Site’s Hierarchy
4. Breadcrumb Navigation
• Internal Linking – Site Navigation
• How Google reads our pages?
• Localized SEO
• Website Speed Testing
• HTML Improvements using Google Search Console
• Backlinks – the latest trends
• Who is linking to us? Fixing bad links
• Tools: OSE & Ahrefs
• Links from YouTube Videos

Social Media Links

1. Manual Sharing
2. Social Media Sharing
• SEO & PR

Users’ Engagement

1. Links to Related Stories
2. Enable Social Sharing
3. Embedding videos
4. Enabling site search feature
5. Bounce Rate & Visits’ Duration
6. Self-hosted Blog
• Blended SEO
• Optimizing Social Media Updates
• Optimizing YouTube Videos
• Some Extra Tips

Google AdWords

• Setting up Google AdWords Campaigns – that avails high ranking at low cost
• Content Structuring
• Understanding Quality Score
• Finding and selecting the right Keywords
• Keywords Matching Options
• Campaign Setup procedure
• Ads and Ad Groups
• Organizing Ad Groups
• Creating Effective Ads
• Optimizing Landing Pages
• Bid Management
• Negative Keywords
• Analytics – Measure and fine-tune
• Remarketing Campaigns – How to configure, Setup and Monitor them?
• YouTube Video Ad Campaigns

Google Analytics

Web Analytics using Google Analytics training course provides you with techniques to get the best possible return on the investment you have already made in your web site design, search engine optimization and marketing campaigns. This training covers the following topics:

• Getting Started with Google Analytics
• Understanding Dashboard – Real Time | Audience | Acquisition | Traffic Source | Content | Conversions
• Taking decisions based on Analytics Reporting
• Tracking SEO-based Traffic and Keywords (after integrating Google Analytics with Google Search Console)
• Tracking Google AdWords campaigns’ performance and optimization (after connecting Google Analytics with Google AdWords)
• Tracking Social Media Traffic
• Tracking other online marketing campaigns’ performance using UTMs (Custom URLs)
• Defining Business Goals and Objectives
• Measuring your Site’s ROI
• Introduction to Goal Conversion – Tracking the Conversions
• Google Tag Manager – a brief overview

Social Media Marketing – Strategies, Tips & Tools

• Overview and some brief statistics
• Social Media Marketing Strategy
• Setting up Social Media Goals

Be Selective. Start Slow!

1. Find out where your targeted people connect
2. Popular Social Media Networks
3. KnowEm – Check Social Media Username Availability

Knowing your Audience

1. Google Alerts – Monitoring your brands, competitions, and industry trends using
2. TweetDeck – a monitoring tool similar to Google Alerts for Twitter
3. Hashtags – Best Practices & Tools

Facebook / Instagram / LinkedIn

1. Setting up a Facebook Business Page
2. Facebook Graph Search – SEO for Facebook
3. Facebook Fans vs Talking about this
4. Promoting your Page
5. Boost Post
6. Facebook/Instagram Advertising using Facebook Ads Manager
7. Remarketing/Retargeting using Facebook Custom Audiences
8. LinkedIn Advertising: Text Ads | Sponsored Content

Content Marketing/ Posting Strategy – Great content, perfect timings & ideal frequency / Implementing Social Media / Engaging your Audience

1. Self-hosted Blogging – Tips & Tools
2. Lead Generation
3. Ideas for Content Marketing
4. Content Curation
5. Search Trends and finding relevant questions to be answered
6. Tips to write social media updates
7. PostPlanner – finding relevant content easily to share with your prospects
8. BuzzSumo – Find Trending & Most Shared Content
9. How often should we post?
10. Which type of posts get the most engagement?
11. When your Facebook/Twitter users are online
12. Optimal Scheduling Tool
13. Scheduling/Automating Social Media updates using Buffer
14. Bringing people back to your website while curating content using Snip.ly
15. Creating & Editing Amazing photos for your social media update without knowing graphic designing/Photoshop
16. Social Media Images’ Dimensions
17. The 80/20 Rule
18. How to find social media influencers?
19. Social Follow & Social Sharing Tools
20. Social Media Plugins to be incorporated with your website
21. Daily 80-minute Social Media Plan

Measuring Success

1. Fans, Likes, Comments & Share
2. Track performance using Google Analytics
3. UTMs – URL Builder
4. Bounce Rate, Time Spent on Site and Conversions!
5. Tracking Offline Conversions
6. Tracking your emails